Brands I've grown
Block Renovation
Kraken
Luxottica
Pfizer
Notion
10+ years building paid acquisition engines, full-funnel reporting systems, and revenue operations infrastructure for startups and Fortune 500 brands.
Brands I've grown
Block Renovation
Kraken
Luxottica
Pfizer
Notion
I work with companies that need more than just media management. They need someone who can tie paid investment directly to pipeline, quality, and closed revenue.
Full-funnel paid acquisition across every major platform, with optimizations pushed past the click and toward actual ROI — MQLs, SQLs, pipeline, and closed revenue.
Connecting top-of-funnel acquisition through to closed revenue with the infrastructure and reporting to see what's actually working.
Building the measurement framework that gives every stakeholder in marketing, sales, finance, and product a single source of truth.
Specialized experience with long sales cycles and high-ticket purchases where research, trust, and multi-touch attribution matter most.
Building the systems, processes, and team foundations that allow growth to scale without breaking, from first hire to national expansion.
Real outcomes from real engagements, measured against revenue and pipeline, not just impressions.
As the company's first paid marketing hire, scaled global monthly spend from five figures to over $10M per month across 50+ countries and all major platforms — Google, Meta, TikTok, Snapchat, Reddit, Twitter, and Bing — with separate strategies for consumer traders, professional traders, and institutional clients.
Implemented offline conversion tracking through Salesforce and shifted optimization from raw leads to MQLs and SQLs, reducing CPL from ~$1,800 to $250 while improving lead quality at every stage of a long, high-ticket residential renovation sales cycle.
Expanded scope beyond paid media to own the full revenue funnel. Helped scale from 6 markets to national, built reporting infrastructure across Sales, Finance, Contractor, and Product teams, and led CRM and data architecture to ensure every part of the business operated from a single source of truth.
Owned all internal paid media from strategy through execution across a long B2B sales cycle, building forecasting, account setup, and cross-functional reporting. Aligned paid marketing initiatives to broader business goals and ensured on-time, on-budget delivery across all platforms.
Managed PPC campaigns for two Fortune 500 clients, owning budget management, bid strategy, ad creative, and landing page performance against client objectives. Delivered QBR presentations and ran PPC training for new hires across the agency.
Planned and executed cross-channel digital campaigns for the New York State Department of Health, serving as primary client contact for day-to-day implementation, optimization, and performance reporting across multiple campaign initiatives.
I started in performance marketing at a global agency, managing PPC for Luxottica and Pfizer at iProspect, and have spent the decade since building growth programs from the ground up at companies ranging from bootstrapped startups to pre-IPO unicorns.
What sets me apart is the combination of hands-on paid media execution with a deep understanding of revenue operations, funnel analytics, and business infrastructure. I don't just drive traffic. I build the systems that let you know whether that traffic is actually working, where deals are getting stuck, and how to fix it.
At Kraken, I scaled global spend from five figures to $10M/month as the first paid hire. At Block Renovation, I expanded from running paid channels to owning the entire revenue funnel, from site visit through closed project, across a high-ticket, considered-purchase marketplace. I've helped companies expand into new markets, rebuild broken attribution, and give every team a cleaner view of what's actually driving revenue.
Get in TouchWhether you're looking for a fractional growth leader, a paid media strategist, or help building the RevOps infrastructure to make your funnel legible, I'd love to hear what you're working on.